APA Citation

Keller, K. L. (1998). Strategic brand managementbuilding, measuring, and managing brand equity. Prentice Hall.

Chicago Style Citation

Keller, Kevin Lane. Strategic Brand Managementbuilding, Measuring, and Managing Brand Equity. Prentice Hall, 1998.

MLA Citation

Keller, Kevin Lane. Strategic Brand Managementbuilding, Measuring, and Managing Brand Equity. Prentice Hall, 1998.

Warning: These citations may not always be 100% accurate.