APA Citation

CRAVENS, D. W. (2003). Strategic marketingDavid W. Cravens, Nigel F. Piercy. McGraw-Hill.

Chicago Style Citation

CRAVENS, David W. Strategic MarketingDavid W. Cravens, Nigel F. Piercy. McGraw-Hill, 2003.

MLA Citation

CRAVENS, David W. Strategic MarketingDavid W. Cravens, Nigel F. Piercy. McGraw-Hill, 2003.

Warning: These citations may not always be 100% accurate.