APA Citation

Schultz, D. E. (1994). The New marketing paradigm integrated marketing communications. NTC.

Chicago Style Citation

Schultz, Don E. The New Marketing Paradigm Integrated Marketing Communications. NTC, 1994.

MLA Citation

Schultz, Don E. The New Marketing Paradigm Integrated Marketing Communications. NTC, 1994.

Warning: These citations may not always be 100% accurate.