APA Citation

Berry, M. J. (2004). Data mining techniques for marketing, sales, and customer relationship management. Wiley.

Chicago Style Citation

Berry, Michael J.A. Data Mining Techniques for Marketing, Sales, and Customer Relationship Management. Wiley, 2004.

MLA Citation

Berry, Michael J.A. Data Mining Techniques for Marketing, Sales, and Customer Relationship Management. Wiley, 2004.

Warning: These citations may not always be 100% accurate.