APA Citation

Berry, M. J. (2004). Data mining techniques for marketing, sales, and customer relationship managementMichael J.A. Berry, Gordon S. Linoff. Wiley.

Chicago Style Citation

Berry, Michael J.A. Data Mining Techniques for Marketing, Sales, and Customer Relationship ManagementMichael J.A. Berry, Gordon S. Linoff. Wiley, 2004.

MLA Citation

Berry, Michael J.A. Data Mining Techniques for Marketing, Sales, and Customer Relationship ManagementMichael J.A. Berry, Gordon S. Linoff. Wiley, 2004.