Lovelock, C. (2007). Services marketingpeople, technology, strategy. Pearson Education.
Chicago Style CitationLovelock, Christopher. Services Marketingpeople, Technology, Strategy. Pearson Education, 2007.
MLA CitationLovelock, Christopher. Services Marketingpeople, Technology, Strategy. Pearson Education, 2007.
Warning: These citations may not always be 100% accurate.