APA Citation

Djojohadikusumo, S. Strategic brand management: Building, measuring, and managing brand equity. LP3ES.

Chicago Style Citation

Djojohadikusumo, Sumitro. Strategic Brand Management: Building, Measuring, and Managing Brand Equity. LP3ES.

MLA Citation

Djojohadikusumo, Sumitro. Strategic Brand Management: Building, Measuring, and Managing Brand Equity. LP3ES.

Warning: These citations may not always be 100% accurate.