APA Citation

Arens, W. F. (2009). Contemporary advertising and integrated marketing communications. McGraw-Hill.

Chicago Style Citation

Arens, William F. Contemporary Advertising and Integrated Marketing Communications. McGraw-Hill, 2009.

MLA Citation

Arens, William F. Contemporary Advertising and Integrated Marketing Communications. McGraw-Hill, 2009.

Warning: These citations may not always be 100% accurate.