APA Citation

McDonald, M. (1992). Marketing by matrix: 100 practical ways to improve your strategic and tactical marketing. Butterworth Heinemann.

Chicago Style Citation

McDonald, Malcolm. Marketing By Matrix: 100 Practical Ways to Improve Your Strategic and Tactical Marketing. Butterworth Heinemann, 1992.

MLA Citation

McDonald, Malcolm. Marketing By Matrix: 100 Practical Ways to Improve Your Strategic and Tactical Marketing. Butterworth Heinemann, 1992.

Warning: These citations may not always be 100% accurate.