APA Citation

ZEITHAML, V. A. Services Marketing: Integrating customer focus across the firm. McGrow-Hill.

Chicago Style Citation

ZEITHAML, Valarie A. Services Marketing: Integrating Customer Focus Across the Firm. McGrow-Hill.

MLA Citation

ZEITHAML, Valarie A. Services Marketing: Integrating Customer Focus Across the Firm. McGrow-Hill.

Warning: These citations may not always be 100% accurate.