APA Citation

ZIKMUND, W. G. Essentials of marketing reseach#William G. Zikmund. Dryden.

Chicago Style Citation

ZIKMUND, William G. Essentials of Marketing Reseach#William G. Zikmund. Dryden.

MLA Citation

ZIKMUND, William G. Essentials of Marketing Reseach#William G. Zikmund. Dryden.

Warning: These citations may not always be 100% accurate.