APA Citation

KUMAR, V. Essentials of marketing research#V. Kumar, David A. Aaker, George S. Day. Wiley.

Chicago Style Citation

KUMAR, V. Essentials of Marketing Research#V. Kumar, David A. Aaker, George S. Day. Wiley.

MLA Citation

KUMAR, V. Essentials of Marketing Research#V. Kumar, David A. Aaker, George S. Day. Wiley.

Warning: These citations may not always be 100% accurate.