PETER, J. P. (1999). Consumer behavior and marketing strategy. Mc Graw Hill.
Chicago Style CitationPETER, J. Paul. Consumer Behavior and Marketing Strategy. Mc Graw Hill, 1999.
MLA CitationPETER, J. Paul. Consumer Behavior and Marketing Strategy. Mc Graw Hill, 1999.
Warning: These citations may not always be 100% accurate.