CRAVENS, D. W. (2000). Strategic marketing. Sixth ed. McGraw-Hill.
Chicago Style CitationCRAVENS, David W. Strategic Marketing. Sixth Ed. McGraw-Hill, 2000.
MLA CitationCRAVENS, David W. Strategic Marketing. Sixth Ed. McGraw-Hill, 2000.
Warning: These citations may not always be 100% accurate.