APA Citation

PRIDE, W. M. (1989). Marketing - concepts and strategics - William M. Pride. Houghton Mifflin.

Chicago Style Citation

PRIDE, William M. Marketing - Concepts and Strategics - William M. Pride. Houghton Mifflin, 1989.

MLA Citation

PRIDE, William M. Marketing - Concepts and Strategics - William M. Pride. Houghton Mifflin, 1989.

Warning: These citations may not always be 100% accurate.