APA Citation

GUILTINAN, J. P. (1996). Marketing management: Strategies and programs. Mc Graw Hill.

Chicago Style Citation

GUILTINAN, Joseph P. Marketing Management: Strategies and Programs. Mc Graw Hill, 1996.

MLA Citation

GUILTINAN, Joseph P. Marketing Management: Strategies and Programs. Mc Graw Hill, 1996.

Warning: These citations may not always be 100% accurate.