APA Citation

MELOAN, T. W. (1966). Essentials of marketing management. Houghton Mifflin Company, 1966.

Chicago Style Citation

MELOAN, Taylor W. Essentials of Marketing Management. Houghton Mifflin Company, 1966, 1966.

MLA Citation

MELOAN, Taylor W. Essentials of Marketing Management. Houghton Mifflin Company, 1966, 1966.

Warning: These citations may not always be 100% accurate.