APA Citation

KEEGAN, W. J. (2002). Global marketing management. Ed.7. Prentice Hall.

Chicago Style Citation

KEEGAN, Warren J. Global Marketing Management. Ed.7. Prentice Hall, 2002.

MLA Citation

KEEGAN, Warren J. Global Marketing Management. Ed.7. Prentice Hall, 2002.

Warning: These citations may not always be 100% accurate.