ALTSTIEL, T. (2006). Advertising strategy: Creative tactics from the outside/in. Sage Publications.
Chicago Style CitationALTSTIEL, Tom. Advertising Strategy: Creative Tactics From the Outside/in. Sage Publications, 2006.
MLA CitationALTSTIEL, Tom. Advertising Strategy: Creative Tactics From the Outside/in. Sage Publications, 2006.
Warning: These citations may not always be 100% accurate.