APA Citation

McDaniel, C. (2013). Introduction to marketing (12th Edition). South-Western College Publishing.

Chicago Style Citation

McDaniel, Carl. Introduction to Marketing (12th Edition). South-Western College Publishing, 2013.

MLA Citation

McDaniel, Carl. Introduction to Marketing (12th Edition). South-Western College Publishing, 2013.

Warning: These citations may not always be 100% accurate.