APA Citation

Lovelock, C. (2011). Services marketing: People, technology, strategy (7th Edition). Pearson.

Chicago Style Citation

Lovelock, Christopher. Services Marketing: People, Technology, Strategy (7th Edition). Pearson, 2011.

MLA Citation

Lovelock, Christopher. Services Marketing: People, Technology, Strategy (7th Edition). Pearson, 2011.

Warning: These citations may not always be 100% accurate.