APA Citation

Usunier, J. (1993). International marketing: A cultural approach. Prentice-Hall.

Chicago Style Citation

Usunier, Jean-Claude. International Marketing: A Cultural Approach. Prentice-Hall, 1993.

MLA Citation

Usunier, Jean-Claude. International Marketing: A Cultural Approach. Prentice-Hall, 1993.

Warning: These citations may not always be 100% accurate.