APA Citation

Lamb, D. W. C. a. C. W. (1983). Strategic marketing cases and applications. RICHARD d. Irwin.

Chicago Style Citation

Lamb, David W. Cravens and Charles W. Strategic Marketing Cases and Applications. RICHARD d. Irwin, 1983.

MLA Citation

Lamb, David W. Cravens and Charles W. Strategic Marketing Cases and Applications. RICHARD d. Irwin, 1983.

Warning: These citations may not always be 100% accurate.