APA Citation

McCarthy, E. J. (1984). Reading and cases in basic marketing. Richard D. Irwin, Inc.

Chicago Style Citation

McCarthy, E. Jerome. Reading and Cases in Basic Marketing. Richard D. Irwin, Inc, 1984.

MLA Citation

McCarthy, E. Jerome. Reading and Cases in Basic Marketing. Richard D. Irwin, Inc, 1984.

Warning: These citations may not always be 100% accurate.