APA Citation

Cohen, W. A. (1988). The Practice of marketing managementAnalysis, planning, and implematation. Macmillan Publishing.

Chicago Style Citation

Cohen, William A. The Practice of Marketing ManagementAnalysis, Planning, and Implematation. Macmillan Publishing, 1988.

MLA Citation

Cohen, William A. The Practice of Marketing ManagementAnalysis, Planning, and Implematation. Macmillan Publishing, 1988.

Warning: These citations may not always be 100% accurate.