APA Citation

White, R. (1988). AdvertisingWhat it is and How to do it. McGraw-Hill.

Chicago Style Citation

White, Roderick. AdvertisingWhat It Is and How to Do It. McGraw-Hill, 1988.

MLA Citation

White, Roderick. AdvertisingWhat It Is and How to Do It. McGraw-Hill, 1988.

Warning: These citations may not always be 100% accurate.