White, R. (1988). AdvertisingWhat it is and How to do it. McGraw-Hill.
Chicago Style CitationWhite, Roderick. AdvertisingWhat It Is and How to Do It. McGraw-Hill, 1988.
MLA CitationWhite, Roderick. AdvertisingWhat It Is and How to Do It. McGraw-Hill, 1988.
Warning: These citations may not always be 100% accurate.