Kasali, R. (1998). Membidik pasar Indonesia: Segmentasi targeting dan positioning. Gramedia Pustaka Utama.
Chicago Style CitationKasali, Rhenald. Membidik Pasar Indonesia: Segmentasi Targeting Dan Positioning. Gramedia Pustaka Utama, 1998.
MLA CitationKasali, Rhenald. Membidik Pasar Indonesia: Segmentasi Targeting Dan Positioning. Gramedia Pustaka Utama, 1998.
Warning: These citations may not always be 100% accurate.