Kotler, P. (1967). Marketing management: Analysis, planning, and control. Prentice - Hall.
Chicago Style CitationKotler, Philip. Marketing Management: Analysis, Planning, and Control. Prentice - Hall, 1967.
MLA CitationKotler, Philip. Marketing Management: Analysis, Planning, and Control. Prentice - Hall, 1967.
Warning: These citations may not always be 100% accurate.