APA Citation

McCarthy, E. J. (1968). Basic Marketing: A Managerial Approach (Third Edition/1968). Richard D. Irwin. Inc.

Chicago Style Citation

McCarthy, E. Jerome. Basic Marketing: A Managerial Approach (Third Edition/1968). Richard D. Irwin. Inc, 1968.

MLA Citation

McCarthy, E. Jerome. Basic Marketing: A Managerial Approach (Third Edition/1968). Richard D. Irwin. Inc, 1968.

Warning: These citations may not always be 100% accurate.