APA Citation

Enis, B. M. (1974). Marketing principles: The management process. Goodyear Publishing Company, Inc.

Chicago Style Citation

Enis, Ben M. Marketing Principles: The Management Process. Goodyear Publishing Company, Inc, 1974.

MLA Citation

Enis, Ben M. Marketing Principles: The Management Process. Goodyear Publishing Company, Inc, 1974.

Warning: These citations may not always be 100% accurate.