APA Citation

Tellis, G. J. (1998). Advertising and sales promotion strategy. Addison-Wesley.

Chicago Style Citation

Tellis, Gerard J. Advertising and Sales Promotion Strategy. Addison-Wesley, 1998.

MLA Citation

Tellis, Gerard J. Advertising and Sales Promotion Strategy. Addison-Wesley, 1998.

Warning: These citations may not always be 100% accurate.