O`Guinn, T. C. (2002). Advertising and integrated brand promotion. South-Western.
Chicago Style CitationO`Guinn, Thomas C. Advertising and Integrated Brand Promotion. South-Western, 2002.
MLA CitationO`Guinn, Thomas C. Advertising and Integrated Brand Promotion. South-Western, 2002.
Warning: These citations may not always be 100% accurate.