APA Citation

Clow, K. E. (2002). Integrated advertising, promotion, and marketing communications. Prentice Hall.

Chicago Style Citation

Clow, Kenneth E. Integrated Advertising, Promotion, and Marketing Communications. Prentice Hall, 2002.

MLA Citation

Clow, Kenneth E. Integrated Advertising, Promotion, and Marketing Communications. Prentice Hall, 2002.

Warning: These citations may not always be 100% accurate.