APA Citation

Pride, W. M. (2004). Pride-Ferrell foundations of marketing. Houghton Mifflin.

Chicago Style Citation

Pride, William M. Pride-Ferrell Foundations of Marketing. Houghton Mifflin, 2004.

MLA Citation

Pride, William M. Pride-Ferrell Foundations of Marketing. Houghton Mifflin, 2004.

Warning: These citations may not always be 100% accurate.