APA Citation

Peter, J. P. (1999). Consumer behavior and marketing strategy. Irwin/McGraw-Hill.

Chicago Style Citation

Peter, J. Paul. Consumer Behavior and Marketing Strategy. Irwin/McGraw-Hill, 1999.

MLA Citation

Peter, J. Paul. Consumer Behavior and Marketing Strategy. Irwin/McGraw-Hill, 1999.

Warning: These citations may not always be 100% accurate.