APA Citation

McCarthy, E. J. (1967). Basic Marketing: A Managerial approach [1967]. Richard D. Irwin, Inc.

Chicago Style Citation

McCarthy, E. Jerome. Basic Marketing: A Managerial Approach [1967]. Richard D. Irwin, Inc, 1967.

MLA Citation

McCarthy, E. Jerome. Basic Marketing: A Managerial Approach [1967]. Richard D. Irwin, Inc, 1967.

Warning: These citations may not always be 100% accurate.