APA Citation

Lovelock, C. H. (1993). Marketing challenges: Cases & exercises. McGraw-Hill.

Chicago Style Citation

Lovelock, Christopher H. Marketing Challenges: Cases & Exercises. McGraw-Hill, 1993.

MLA Citation

Lovelock, Christopher H. Marketing Challenges: Cases & Exercises. McGraw-Hill, 1993.

Warning: These citations may not always be 100% accurate.