APA Citation

Cahill, D. J. (1997). How consumers pick a hotel: Strategic segmentation and target marketing. The Haworth Press.

Chicago Style Citation

Cahill, Dennis J. How Consumers Pick a Hotel: Strategic Segmentation and Target Marketing. The Haworth Press, 1997.

MLA Citation

Cahill, Dennis J. How Consumers Pick a Hotel: Strategic Segmentation and Target Marketing. The Haworth Press, 1997.

Warning: These citations may not always be 100% accurate.