Malhotra, N. K. (2004). Marketing research: An applied orientation (4th Edition). Pearson Education International.
Chicago Style CitationMalhotra, Naresh K. Marketing Research: An Applied Orientation (4th Edition). Pearson Education International, 2004.
MLA CitationMalhotra, Naresh K. Marketing Research: An Applied Orientation (4th Edition). Pearson Education International, 2004.
Warning: These citations may not always be 100% accurate.