Holdings: E-Marketing Strategy

Main Author:	Ian Chaston
Format:	TEXT
Published:	The Dryden Press
Subjects:	Synopsis: 1. MANAGING IN AN E-COMMERCE WORLD 2. E-BUYER BEHAVIOUR 3. MAPPING THE E-MARKET SYSTEM 4. E-COMMERCE COMPETENCE 5. E-MARKET POSITIONING AND COMPETITIVE ADVANTAGE 6. SELECTING E-STRATEGIES AND CONSTRUCTING AN E-PLAN 7. E-COMMERCE INNOVATION 8. E-

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