Staff View: Global Marketing Management, 4e

Main Author:	Kristian Helsen
Format:	TEXT
Published:	John Wiley & Sons
Subjects:	Global Marketing Management, 4e offers a fundamental paradigm shift in teaching global marketing.Rather than being bound by the traditional bilateral view of competition and marketing, Kotabe and Helsen emphasize the multilateral nature of marketing. This

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id	amikomlib-2959
recordtype	oai_dc
spelling	amikomlib-29592016-08-08 00:00:00STMIK AMIKOMGlobal Marketing Management, 4eKristian HelsenGlobal Marketing Management, 4e offers a fundamental paradigm shift in teaching global marketing.Rather than being bound by the traditional bilateral view of competition and marketing, Kotabe and Helsen emphasize the multilateral nature of marketing. This John Wiley & SonsTEXT
institution	STMIK AMIKOM
collection	Perpustakaan Yogyakarta
topic	Global Marketing Management, 4e offers a fundamental paradigm shift in teaching global marketing.Rather than being bound by the traditional bilateral view of competition and marketing, Kotabe and Helsen emphasize the multilateral nature of marketing. This
spellingShingle	Global Marketing Management, 4e offers a fundamental paradigm shift in teaching global marketing.Rather than being bound by the traditional bilateral view of competition and marketing, Kotabe and Helsen emphasize the multilateral nature of marketing. This Kristian Helsen Global Marketing Management, 4e
description
format	TEXT
author	Kristian Helsen
author_sort	Kristian Helsen
title	Global Marketing Management, 4e
title_short	Global Marketing Management, 4e
title_full	Global Marketing Management, 4e
title_fullStr	Global Marketing Management, 4e
title_full_unstemmed	Global Marketing Management, 4e
title_sort	global marketing management, 4e
publisher	John Wiley & Sons
publishDate
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score	14.79448