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Marketing Management: a strategic decision-making approach

Main Author: Orville C. Walker, Jr.
Format: TEXT
Published: McGraw Hill
Subjects:
Marketing Managements concentration on strategic decision making sets this book apart from othertexts. Rather than place greater emphasis on describing the phenomena of marketing, this new edition teaches you how to make the strategic and tactical marketi
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recordtype oai_dc
spelling amikomlib-9322016-08-08 00:00:00STMIK AMIKOMMarketing Management: a strategic decision-making approachOrville C. Walker, Jr.Marketing Managements concentration on strategic decision making sets this book apart from othertexts. Rather than place greater emphasis on describing the phenomena of marketing, this new edition teaches you how to make the strategic and tactical marketiMcGraw HillTEXT
institution STMIK AMIKOM
collection Perpustakaan Yogyakarta
topic Marketing Managements concentration on strategic decision making sets this book apart from othertexts. Rather than place greater emphasis on describing the phenomena of marketing, this new edition teaches you how to make the strategic and tactical marketi
spellingShingle Marketing Managements concentration on strategic decision making sets this book apart from othertexts. Rather than place greater emphasis on describing the phenomena of marketing, this new edition teaches you how to make the strategic and tactical marketi
Orville C. Walker, Jr.
Marketing Management: a strategic decision-making approach
description
format TEXT
author Orville C. Walker, Jr.
author_sort Orville C. Walker, Jr.
title Marketing Management: a strategic decision-making approach
title_short Marketing Management: a strategic decision-making approach
title_full Marketing Management: a strategic decision-making approach
title_fullStr Marketing Management: a strategic decision-making approach
title_full_unstemmed Marketing Management: a strategic decision-making approach
title_sort marketing management: a strategic decision-making approach
publisher McGraw Hill
publishDate
_version_ 1543600511000772608
score 14.79448

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