Holdings: Marketing Strategy : A Decision

Main Author:	Orville C. Walker, Jr.
Format:	TEXT
Published:	McGraw Hill
Subjects:	Synopsis: Section One: Introduction to StrategyChapter 1 Market-Oriented Perspectives Underlie Successful Corporate, Business and Marketing StrategiesChapter 2 Corporate Strategy Decisions and their Marketing ImplicationsChapter 3 Business Strategies and

PINJAM