William D.Perreault, E. J. M. (2006). Essentials Of Marketing: A Global Managerial Approach. Mc Graw Hill.
Chicago Style CitationWilliam D.Perreault, E. Jerome McCarthy. Essentials Of Marketing: A Global Managerial Approach. Mc Graw Hill, 2006.
MLA CitationWilliam D.Perreault, E. Jerome McCarthy. Essentials Of Marketing: A Global Managerial Approach. Mc Graw Hill, 2006.
Warning: These citations may not always be 100% accurate.