Islamic Marketing and Branding
Islamic Marketing and Branding: Theory and Practice provides a concise mix of theory, primary research findings and practice that will engender confidence in both students and practitioners alike by means of the case study included in each chapter. Through three main parts (Branding and Corporate M...
| Main Author: | T. C. Melewar, S. F. Syed Alwi |
|---|---|
| Format: | eBook |
| Language: | Bahasa Inggris |
| Published: |
2019
|
| Online Access: |
http://oaipmh-jogjalib.umy.ac.idkatalog.php?opo=lihatDetilKatalog&id=100163 |