Marketing Communications an Integrated Approach
Main Author: | SMITH, PR |
---|---|
Format: | Buku Teks |
Language: | Bahasa Inggris |
Published: |
KOGAN PAGE Limited
1998
|
Online Access: |
http://oaipmh-jogjalib.umy.ac.idkatalog.php?opo=lihatDetilKatalog&id=21231 |
Similar Items
-
Strategic Marketing Communications : New Ways to Build and Integrate Communications
by: SMITH, PR
Published: (1999) -
Communication Planning : An Integrated Approach
by: Sherry Devereaux Ferguson
Published: (1999) -
Destination marketing: an Integrated marketing communication approach
by: PIKE, Steven
Published: (2008) -
Advertising and promotion: an integrated marketing communications approach
by: Chris Hackley
Published: (2012) -
Marketing communications: a brand narrative approach
by: Micael Dahlen, et al.
Published: (2010)