Advertising promotion. Supplemental aspects of integrsted marketing communications
Advertising promotion. Supplemental aspects of integrated marketing communicati
| Main Author: | SHIMP, Terence A |
|---|---|
| Format: | Buku Wajib |
| Language: | Bahasa Inggris |
| Published: |
The Dryden Press
2000
|
| Online Access: |
http://oaipmh-jogjalib.umy.ac.idkatalog.php?opo=lihatDetilKatalog&id=23597 |
| Summary: |
Advertising promotion. Supplemental aspects of integrated marketing communicati |
|---|---|
| Physical Description: |
xxix, 674 p. ,28 cm 21 cm 0 cm |
| ISBN: |
ISBN:0-03-021113-1 |