APA Citation

Zeithaml, V. A. (2006). Services Marketing: Integrating Customer Focus Across the Firm. McGraw-Hill.

Chicago Style Citation

Zeithaml, Valarie A. Services Marketing: Integrating Customer Focus Across the Firm. McGraw-Hill, 2006.

MLA Citation

Zeithaml, Valarie A. Services Marketing: Integrating Customer Focus Across the Firm. McGraw-Hill, 2006.

Warning: These citations may not always be 100% accurate.