INNOVATION THAT FITS
Innovate and die. In evolutionary terms, that’s usually what happens. Most mutations fail. Few truly new things survive, and even fewer of them thrive. This is just as true in the business world as it is in biology. The record of various innovation fads and fashions during the past few years certa...
| Main Author: | Michael D. Lord, Ph.D. , J. Donald deBethizy, Ph.D. Jeffrey D. Wager, M.D. |
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| Format: | eBook |
| Language: | Bahasa Inggris |
| Published: |
PEARSON PRENTICE HALL
2007
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| Online Access: |
http://oaipmh-jogjalib.umy.ac.idkatalog.php?opo=lihatDetilKatalog&id=50632 |
| Summary: |
Innovate and die. In evolutionary terms, that’s usually what happens.
Most mutations fail. Few truly new things survive, and even
fewer of them thrive. This is just as true in the business world as
it is in biology. The record of various innovation fads and fashions
during the past few years certainly is consistent with this harsh
fact.
For much of the past decade, however, management gurus, media,
and markets preached a different doctrine. It was a “cult of innovation
at all costs,†an unquestioning, single-minded belief in the power
of innovation above all else.1 The risks of innovation seemed passé.
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MAKING SENSE OF
INNOVATION FADS
AND FASHIONS |
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| ISBN: |
ebook 67 |