The Dynamics of Persuasion

PERSUASION is such an endemic feature of American society that new exemplars— communicators, messages, and campaigns—emerge constantly. Just as the third edition was hitting academic bookstores, Americans found themselves in the midst of an electrifying election campaign. How could a persuasion...

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Main Author: Richard M. Perloff
Format: eBook
Language: Bahasa Inggris
Published: Taylor & Francis 2010
Subjects:
Online Access: http://oaipmh-jogjalib.umy.ac.idkatalog.php?opo=lihatDetilKatalog&id=51311
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